• Overview
• Financial Services
• Manufacturing
• Healthcare/Medical Systems
• Chemicals
• Energy
• Transportation
• Insurance
• Video Testimonials
• Mobile CRM Testimonials

Chemical

Today chemical companies are faced with increased customer expectation, emerging local and international competition, new regulatory issues, and market share pressure combined with price commodization and diminishing raw materials. These factors have significantly impacted revenues while placing a tremendous strain on the relationship amongst the manufacturer, distributor and end-user. Chemical manufacturers and distributors are trying to gain a competitive advantage by closing the gaps in information exchange and improving service at every critical step of the sales and marketing process.

+ Click to enlarge

Benefits of Saratoga CRM

Saratoga CRM is the only solution that addresses the complex sales and marketing environment of chemical manufacturers and distributors. Saratoga CRM provides a 360 degree view of customers, identifies sales opportunities and captures critical data for and about clients, and provides analytics to assess profitability of customers and prospects.

Over 40 of the largest and most innovative suppliers and distributors including Air Liquide, BASF, Brenntag, Ciba, Huntsman, Lubrizol, and Rhodia use Saratoga CRM. Only Saratoga CRM addresses the specific needs of the industry in the following ways:

• Sample Management
  Chemical customers use Saratoga CRM for sample management to drive revenue and better track customer trends and needs. Sample requests are matched against regulatory rules and company specific business models to insure that the latest federal and international guidelines are met and that critical information about the customer and each sample is captured in one system. Salespeople are automatically notified of follow-ups or changes.
  
  
• Special Pricing Request (SPR) Management
  Saratoga CRM improves service and increases win rate by managing every step of the Special Pricing Request through tracking, justification, and analysis - capturing workflow, approval, and escalation actions from inception to order. With Saratoga CRM, response times are improved and margins are maintained.
  
  
• Sales and Market Share Analysis
  Saratoga CRM incorporates all the key elements of product penetration including customer requirements and objectives, competitive market share, and sales strategy into a visual format - providing users and managers with greater insight and better tactics for individual prospects, customer segments or product lines.
  
  
• Solution Based Selling Approach
  Having knowledge of the customer's end-goal, logistical issues, and applications as well as all relevant product data and costs, enables salespeople to provide tailored solutions resulting in better service and higher close rates.
  
  
• Product Intelligence
  Customers often find unique and inventive applications for chemicals, but rarely share these discoveries with suppliers and distributors. Saratoga CRM provides an application "repository" that captures the critical data on these new applications and enables companies to share this data throughout the enterprise.

Saratoga CRM Key Differentiators

Most CRM solutions either provide a cursory level of functionality for the chemical industry or require companies to spend millions of dollars and many months or years customizing their solution. In either case, neither approach maps to the specific needs of the supplier or distributors. Only Saratoga CRM delivers both the robustness of functionality and flexibility to work a company's existing sales and marketing processes.

© Saratoga CRM. All Rights Reserved. Legal Notices and Terms of Use | Site Credits | Site Map