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Manufacturing
Saratoga CRM™ delivers an industry-specific solution that enables manufacturing companies to manage relationships across the entire demand chain. Marketing, sales and customer service are fully integrated, allowing manufacturers to improve sales effectiveness, maximize after-market parts and service revenue, reduce customer service costs, collaborate with dealers and distributors, and build greater customer loyalty and demand
Benefits of Saratoga CRM:
- More Effective Cross-Selling - Enables field sales organizations to sell collaboratively across business units, product lines, geographies, time zones, and currencies to meet the needs of even the largest industrial manufacturers.
- Improved Forecasting - Field sales professionals can more accurately forecast future business, generate customized presentations and proposals, and easily produce customer communications such as personalized invitations, thank you notes, letters, and other correspondence.
- Streamlined Processes - Seamlessly share information across sales teams spanning business units and product lines, manage sales pipelines, rapidly create customer quotes and proposals, easily configure products and services to meet the unique needs of each customer, and provide superior after-sales service and support.
- Wireless Mobility - Sales professionals need anytime, anywhere access to critical account and product information. The industry's most advanced wireless handheld capability empowers your mobile processionals with access to customer and product information at the point of customer contact via their BlackBerry or other handheld devices.
- Powerful Analytics - Our complete next-generation analytics solution delivers unparalleled levels of information richness and usability, allowing sales executives to analyze pipelines and evaluate the performance of the entire sales network. Sales executives can identify trends in sales cycle length, win rate and average deal size to gain vital insight into the competitive landscape. Saratoga CRM Visual Advisor provides the entire sales organization, from senior management to the individual salesperson, with proactive up-to-the-moment intelligence that enables them to optimize sales efforts and to ensure they focus on the right opportunity at the right time.
- More Accurate and Profitable Quotes - By allowing industrial manufacturers to negotiate sales based on a variety of factors - including products, price, availability, and others - Saratoga CRM helps effectively map solutions to customer needs. by presenting "what-if" scenarios that identify optimal terms and conditions for the sale. Saratoga streamlines the quote development process by routing quote exceptions for approval, ensuring compliance among customers, partners and employees.
- Simplifies Complex Orders - Saratoga CRM ensures that complex orders and quotes are accurate, complete, and valid. It enforces business rules while delivering context-based messages that facilitate up-selling and cross-selling, leading to higher value orders.
- Closed-Loop Solution - Provides a complete closed-loop solution that enables industrial manufacturers to better understand their customers, flawlessly execute personalized campaigns synchronized across all channels, and optimize strategies through continuous test, measurement and feedback.
- Marketing Campaign Effectiveness - Enables manufacturers to align campaigns with appropriate target audiences, plan and execute highly personalized campaigns with the right message at the right time, use preferred communication channels, and measure, monitor, and refine campaign performance to ensure optimal ROI.
- Customer Satisfaction & Retention - Easily track customer service requests made directly by customers or by field engineers on a customer's behalf, and immediately route customer inquiries to the most appropriate service representative based on their training, skills expertise and availability.
- Improved Service Efficiency - Customer service can leverage prior solutions, access technical documentation, integrate to external systems for technical schematics, and provide resolutions quickly and accurately. Ultimately, ensuring that each service request is resolved within the agreed upon time, using automated workflow and escalations to route, monitor, and resolve each inquiry.
- Know Your Enemies - Saratoga CRM lets you intelligently and objectively profile your competitors to better understand your strengths and weaknesses. Leveraging this knowledge and Saratoga CRM's capabilities, you can always remain one step ahead of your competition.
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"The flexibility is what impressed us the most... Saratoga CRM adapts to our organization instead of forcing us to adapt to it, unlike other industrial grade CRM offerings"
Larry Bassett, Director of IT, Phoenix Contact
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