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Saratoga Systems Files Patent for Innovative Technology to Quickly Synchronize Complex Relational DatabasesUnique database technology delivers fast data synchronization; ideal for remote and CAMPBELL, Calif. (February 27, 2006) – Saratoga CRM ( www.saratogasystems.com ), a global leader in customer relationship management ( CRM ) solutions since 1987, today announced that the company has filed for a patent on a new technology that provides synchronization of complex heterogeneous databases in a fraction of the time of other solutions. This synchronizing technology works with any complex relational databases and can handle databases with millions of records and thousands of users. This patent-pending data synchronization technology makes it easier to support remote and mobile database users, making Saratoga's CRM technology an attractive alternative to less nimble CRM software competitors, and to software-as-service alternatives that are subject to outages or web connectivity issues. “CRM delivers a competitive advantage to field sales and support, so customer data has to be current,” said Mark Elconin , chairman and CEO of Saratoga CRM . “Our new synchronization approach makes it possible to update even the most complex database faster and more efficiently than ever, and it can scale to a virtually unimited number of users. And as the market for mobile data access continues to grow, it will drive the need for fast and effective data synchronization for handheld data devices such as BlackBerry, Palm Treos and SmartPhones running on Microsoft Windows Mobile.” The real benefit of this patent-pending synchronization technology is faster synchronization speed. The latest release of Saratoga CRM has been tested handling SQL data synchronization at least seven times faster than previous versions. This will prove a boon to users with large database systems who need to keep their data current, but previously had to schedule synchronization over weekends or long periods, when users could not access the system. “This new synchronization technology in the latest release of Saratoga CRM allows us to deliver current customer data to thousands of mobile users,” said Bill Hable, Director, Market Planning, Research & Systems for Johnson Controls, a long-time Saratoga CRM customer. “The real challenge with a large database like ours is keeping data fresh in a timely fashion for our field personnel. Now Saratoga CRM solves that problem.” This new synchronizing technology is available in Saratoga CRM's latest version of Saratoga CRM 6.5, which makes Saratoga CRM a superior alternative to “behemoth” CRM enterprise software solutions that require substantial programming to integrate and customize. Saratoga CRM 6.5 is available now for a per-user license from $1,100 to $1,800. About Saratoga CRMSaratoga CRM helped pioneer the CRM movement. Today, we are a world leader in CRM solutions that enable large, global enterprises to effectively manage interactions with their customers at every stage, from marketing and initial contact through the complex sales, service and support relationships that develop between successful companies and their happy customers. Saratoga CRM provides advanced solutions that enable our customers to maximize employee productivity, increase operational efficiency, create new revenue opportunities, build and maintain satisfied customers, and build a strong, sustainable competitive advantage. Saratoga CRM currently has 120,000 users worldwide and more than 800 corporate customers including BASF, Blue Cross of California, ING, Kodak, MetLife, Office Depot, T. Rowe Price, and Virgin Atlantic Airways. Saratoga CRM has its headquarters in Campbell , California , the heart of Silicon Valley , and regional offices in the United Kingdom , Sweden , Germany , and France , as well as distributors throughout the world. For more information, see Saratoga CRM at www.saratogasystems.com . Contact: Tom Woolf Orly Mager |
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