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Saratoga CRM WINS TOP 15 ENTERPRISE CRM SOFTWARE AWARD FROM ISM INC. FOR FIFTH YEARBETHESDA, Md., and SANTA MONICA, Calif . (February 27, 2006) – At its annual Intersections User Conference, Saratoga CRM today announced that its Saratoga CRM 6.5 was selected by ISM Inc., Customer Relationship Management ( CRM ) and Real-Time Enterprise strategic advisors, as a Top 15 CRM Enterprise Software Award for 2006. This is the fifth time that ISM has selected Saratoga CRM to its Top 15 Award list. “The Top 15 CRM Awards, which serve as the standard for comprehensive CRM software, have evolved since 1990—when ISM began the Awards—to be the industry benchmark,” said Barton Goldenberg, founder and president of ISM. “The software industry is meeting the demands of the digital generation with self-service applications and Web-enabled CRM packages.” Saratoga CRM 6.5 was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 217 s election criteria, including 110 business functions, 49 technical features, 36 implementation capabilities, 5 real time criteria and 17 user-support features. “Saratoga CRM is to be praised for obtaining the Top 15 honor as ISM's software selection process is strenuous and comprehensive,” said Goldenberg. “Saratoga CRM is among the leaders of the CRM industry.” “We are delighted to receive accolades from ISM for Saratoga CRM for the fifth year,” said Mark Elconin, CEO of Saratoga CRM. “For 20 years we have worked to deliver the best enterprise CRM technology on the market. This latest release is even easier to use and customize and more tightly integrated with other data systems so it makes CRM a truly competitive weapon for our customers' sales teams.” The Top 15 selections are featured in ISM's 14th edition of The Guide to CRM Automation and in a Top 15 CD available at ( www.ismguide.com ). About Saratoga CRM 6.5The newest enterprise software release, Saratoga CRM 6.5, improves reporting, is highly customizable, and integrates easily with back-end processes. New features include: • Web Services support – Saratoga CRM 6.5 adds a new Web Services interface to access any type of SAP data anywhere in the enterprise. As a result, Saratoga CRM now consolidates information gathering for manufacturing, supply chain, order processing, human resources, and any other SAP-driven applications. • Alert engine – This alerting tool monitors the CRM system as well as other back end systems and generates e-mail notifications instantly when certain conditions and business rules apply, such as when a contract is about to expire or a credit threshold is exceeded. • Outlook and Lotus Notes push capability – Saratoga CRM now can push tasks, appointments, or contacts to Outlook and Lotus Notes en masse, and then keeps the information automatically synchronized with the CRM database. • An extremely powerful web dashboard – This new feature allows each user to create any number of sophisticated dashboards via an intuitive drag and drop interface. About ISMFounded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management and Real-Time Enterprise initiatives. ISM publishes the annual The Guide to CRM Automation and Top 15 CRM software reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall and is a columnist for a number of publications, including CRM Magazine . ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM, McGraw-Hill, Nike and United Way of America and United Way of Toronto ; ISM's government clients include the Department of Defense and the US Postal Service. About Saratoga SystemsSaratoga CRM helped pioneer the CRM movement. Today, we are a world leader in CRM solutions that enable large, global enterprises to effectively manage interactions with their customers at every stage, from marketing and initial contact through the complex sales, service and support relationships that develop between successful companies and their happy customers. Saratoga CRM provides advanced solutions that enable our customers to maximize employee productivity, increase operational efficiency, create new revenue opportunities, build and maintain satisfied customers, and build a strong, sustainable competitive advantage. Saratoga CRM currently has 120,000 users worldwide and more than 800 corporate customers including BASF, Blue Cross of California, ING, Kodak, MetLife, Office Depot, T. Rowe Price, and Virgin Atlantic Airways. Saratoga CRM has its headquarters in Campbell , California , the heart of Silicon Valley , and regional offices in the United Kingdom , Sweden , Germany , and France , as well as distributors throughout the world. For more information, see Saratoga CRM at www.saratogasystems.com . Contact: Orly Mager, |
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