 |
||
  |
Saratoga Systems Names Rich Koch Vice President of MarketingCAMPBELL , Calif. ( March 6, 2006 ) – Saratoga CRM ( www.saratogasystems.com ), a global leader in CRM solutions since 1987, today announced the appointment of Rich Koch as Vice President of Marketing. Koch joins Saratoga CRM from Avolent where he successfully drove marketing programs and processes to build the sales pipelines and established high levels of brand awareness for their enterprise solutions. At Saratoga CRM, Koch will be responsible for creating brand awareness for Saratoga CRM's new wireless division, Apresta, which delivers enterprise data to handheld devices such as smart phones, Blackberrys and Treos. He also will be responsible for promoting Saratoga CRM latest generation of customer relationship management ( CRM ) software as a competitive edge for Global 2000 companies. He also has been tasked with expanding market awareness for Saratoga CRM for vertical market applications in financial services, energy, health care, and other industries. "Rich brings an unparalleled experience and expertise in marketing enterprise information systems like CRM," said Al Smith , president of Saratoga CRM. "We are delighted to have him join our team to help us articulate the return our customers get from Saratoga CRM, and how it extends and extends their existing infrastructure and best sales practices.” Koch has been transforming complex and emerging technologies into unique and successful marketing strategies and messages for almost 20 years. Prior to Avolent, he was Vice President of Corporate Marketing for Metreo. Before Metreo, Rich was the Director of Public Relations at Autodesk, the world's largest provider of design software. Koch also served as part of the original marketing team at Healtheon/WebMD (now Emdeon), where he helped define and establish the e-business space. “Saratoga CRM's has found a way to provide technology that readily adapts to a variety of business processes and sales applications, and as a result has an impressive roster of customers,” said Koch. “I am looking forward to working with Saratoga 's customer base and sales team to evangelize the true value of a CRM solution that adapts to your way of doing business.” About Saratoga Systems Saratoga CRM helped pioneer the CRM movement. Today, we are a world leader in CRM solutions that enable large, global enterprises to effectively manage interactions with their customers at every stage, from marketing and initial contact through the complex sales, service and support relationships that develop between successful companies and their happy customers. Saratoga CRM provides advanced solutions that enable our customers to maximize employee productivity, increase operational efficiency, create new revenue opportunities, build and maintain satisfied customers, and build a strong, sustainable competitive advantage. Saratoga CRM currently has 120,000 users worldwide and more than 800 corporate customers including BASF, Blue Cross of California, ING, Kodak, MetLife, Office Depot, T. Rowe Price, and Virgin Atlantic Airways. Saratoga CRM has its headquarters in Campbell , California , the heart of Silicon Valley , and regional offices in the United Kingdom , Sweden , Germany , and France , as well as distributors throughout the world. For more information, see Saratoga CRM at www.saratogasystems.com . Contact: Catherine Bergstrom |
 |
 |
© Saratoga CRM. All Rights Reserved. Legal Notices and Terms of Use | Site Credits | Site Map |
1-877-272-7286 saratogacrminfo@cdcsoftware.com |
 |