SARATOGA SYSTEMS WINS TOP 15 ENTERPRISE CRM SOFTWARE AWARD FROM ISM INC.

BETHESDA, MARYLAND AND CAMPBELL, Calif. – March 28, 2005 – Saratoga CRM Inc., a global supplier of enterprise software solutions to the mid-to-large enterprise market, announced today that its i Avenue™ 6.4 CRM solution was selected by ISM Inc., Customer Relationship Management (CRM) strategic advisors, as a Top 15 CRM Enterprise Software Award for 2005. This is the fourth year that ISM has selected Saratoga CRM to its Top 15.

“The Top 15 CRM Awards, which serve as the standard for comprehensive CRM software, have evolved since 1990 — when ISM began the Awards — to be the industry benchmark,” said Barton Goldenberg, founder and president of ISM. “The software industry's strong user-focus is moving to the future with wireless applications leading the way.”

iAvenue 6.4 was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 211 selection criteria, including 109 business functions, 49 technical features, 36 implementation capabilities and 17 user-support features.

“Saratoga CRM is to be praised for obtaining the Top 15 honor as ISM's software selection process is strenuous and comprehensive,” said Goldenberg. “Saratoga CRM is among the leaders of the CRM industry.”

The Top 15 selections are featured in ISM's 13th edition of The Guide to CRM Automation and in a Top 15 CD available at ( www.ismguide.com ).

About i Avenue 6.4

IAvenue 6.4 from Saratoga CRM raises the bar on flexibility and integration for Customer Relationship Management (CRM) solutions. Powerful new features and enhancements in i Avenue 6.4, such as one click integration with Outlook and Lotus Notes, computer telephony integration (CTI), Form Wizard, and speech integration bring new levels of flexibility that enable users to increase their effectiveness even more. New features include:

  • Extended Query Tool Flexibility

    New enhancements that extend the flexibility of the Query Tool include the Form Wizard that can be used to design layouts for displaying or printing data from queries or dataviews.

  • One Click Integrations with Outlook and Lotus Notes

    iAvenue 6.4 has comprehensive integrations with Outlook and Lotus Notes to provide full synchronization with email, contacts, calendar items and to-dos. With just one click, users can archive existing, incoming and sent emails to customer records. Auto-matching enables users to automatically archive incoming email based on the sender's email address. Audit trails of emails sent to customers and prospects are just a click away.

  • i Av enue Computer Telephony Integration (CTI)

    i Avenue CTI enables automatic lookup based on incoming phone numbers and enables users to select the phone number for outbound dialing.

  • Speech Integration

    Users can enter data and navigate through screens without touching a keyboard, and i Avenue can read text back to users, saving even more time.

About Saratoga CRM

Saratoga CRM Inc. is a global supplier of enterprise software solutions to the mid-to-large enterprise market. Saratoga’s wireless enterprise solutions and customer relationship management (CRM) software enable organizations to increase sales, marketing, and service effectiveness, ensure customer loyalty, and establish a sustainable competitive advantage. Founded in 1987 and privately held, Saratoga CRM serves over 800 corporate customers and more than 120,000 users worldwide, such as T. Rowe Price, Progressive, Goodyear, Kodak, Kimberly-Clark, and Konica Minolta. For more information, visit: www.saratogasystems.com.

About ISM

Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management and Real-Time Enterprise initiatives. ISM publishes the annual The Guide to CRM Automation and Top 15 CRM software reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall and is a columnist for a number of publications, including CRM Magazine . ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM, McGraw-Hill, Nike and United Way of America and United Way of Toronto ; ISM's government clients include the Department of Defense and the US Postal Service.

Contact:
Patrick Ward
Citigate Cunningham Inc.
617.374.4225
pward@citigatecunningham.com

Orly Mager,
Saratoga CRM Inc.
408-558-9604
omager@saratogasystems.com

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