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Saratoga CRM Receives Real Time CRM Software Award for Saratoga CRM Enterprise SoftwareCAMPBELL, CA (May 10, 2006) – Saratoga CRM, a global leader in CRM solutions since 1987, today announced that Saratoga CRM 6.5, the company's enterprise customer relationship software package, was selected by ISM Inc., Customer Relationship Management (CRM) strategic advisors, as a Real Time CRM Software Award winner for 2006. This award follows ISM's recognition of Saratoga CRM with the Top 15 CRM Enterprise Software Award for 2006 earlier this year. “The Real Time CRM Awards, in its inaugural year, will serve as the industry benchmark for the future of the Real Time Enterprise,” said Barton Goldenberg, founder and president of ISM. “The software industry is confronting the future of CRM with its movement towards real time functionality. Saratoga is among the leaders of real time functionality in the CRM industry.” “Saratoga CRM is committed to giving customers access to CRM data in real-time as part of their competitive edge,” said Al Smith, president of Saratoga CRM. “That commitment is reflected in a number of new technologies we recently brought to market, including Apresta, our wireless solution to deliver real-time data to handheld devices such as Pocket PC, BlackBerry and Treo, and our patented technology to speed database synchronization. Our objective is to give our customers access to the most up-to-date customer information wherever and whenever they need it.” Saratoga CRM was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md., headquarters. Each package was rated according to five real time solutions criteria, which include Real-Time Dashboard, Rapid Application Development tools (RAD), Workflow building tools, Business Object Configuration and Mobile-Device Implementation. The movement towards Real Time functionality in CRM led ISM to add five new Real Time criteria in its 2006 CRM software reviews. CRM vendors with the most comprehensive Real Time functionality were selected from the five criteria and as recipients of the 2006 ISM Real Time CRM Awards. The Real Time CRM selections are featured in ISM's 14th edition of The Guide to CRM Automation and in a CD format available at ( www.ismguide.com ). About ISMFounded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management and Real-Time Enterprise initiatives. ISM publishes the annual The Guide to CRM Automation and Top 15 CRM software reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall and is a columnist for a number of publications, including CRM Magazine . ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM, McGraw-Hill, Nike and United Way of America and United Way of Toronto; ISM's government clients include the Department of Defense and the US Postal Service. About Saratoga CRMSaratoga CRM helped pioneer the CRM movement. Today, we are a world leader in CRM solutions that enable large, global enterprises to effectively manage interactions with their customers at every stage, from marketing and initial contact through the complex sales, service and support relationships that develop between successful companies and their happy customers. Saratoga CRM provides advanced solutions that enable our customers to maximize employee productivity, increase operational efficiency, create new revenue opportunities, build and maintain satisfied customers, and build a strong, sustainable competitive advantage. Saratoga CRM currently has 120,000 users worldwide and more than 800 corporate customers including BASF, Blue Cross of California, ING, Kodak, MetLife, Office Depot, T. Rowe Price, and Virgin Atlantic Airways. Saratoga CRM has its headquarters in Campbell, California, the heart of Silicon Valley, and regional offices in the United Kingdom, Sweden, Germany, and France, as well as distributors throughout the world. For more information, see Saratoga CRM at www.saratogasystems.com . Contact: Tom Woolf |
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