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Saratoga CRM Receives Customer Interaction Solutions® Magazine’s"CRM Excellence" Award for 2005iAvenue 6.4 Honored for Demonstrating Significant ROI for Customer Implementations Campbell, Calif. — July 11, 2005 — Saratoga CRM, a global supplier of enterprise software solutions to the mid-to-large enterprise market, announced today that Technology Marketing Corporation (TMC®)’s Customer Interaction Solutions® magazine (www.cismag.com) has named iAvenue 6.4 as a recipient of a CRM Excellence Award for 2005. Saratoga CRM’ iAvenue 6.4 customer relationship management (CRM) software platform raises the bar on flexibility and integration for the industry. Key features in iAvenue 6.4 that enable users to increase their CRM effectiveness include one-click integration with Outlook and Lotus Notes, computer telephony integration (CTI), Form Wizard and speech integration. iAvenue also provides secure mobile connectivity from any Web-enabled wireless device to the iAvenue CRM suite and other back-office database systems. “Once again we are honored for product excellence. This prestigious award for iAvenue further establishes Saratoga CRM as a leader in the CRM space,” said Mark Elconin, CEO of Saratoga CRM. “In order to keep up with the constantly changing CRM landscape, iAvenue provides the industry’s most flexible, cost-effective solution for delivering faster ROI, increased revenues, and improved sales, marketing and service effectiveness.” iAvenue enables businesses to lower cost of implementation and overall total cost of ownership (TCO), to improve visibility of critical sales data, and to provide faster customer responsiveness. Based on a rich, open architecture and proven functionality, iAvenue offers reliable synchronization and superior integration with back-end systems, and the flexibility to adapt and customize to any business processes. The single, unified database provides robust data distribution and complete, real-time access to accurate customer and prospect data anytime and anywhere. “Customer Interaction Solutions magazine implemented the CRM Excellence Awards six years ago as a way of commending the companies that have proven to be true CRM partners to their customers and clients. Saratoga CRM has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers,” said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions. Customer Interaction Solutions® has been the premier publication in the CRM, call center and teleservices industries since 1982. The CRM Excellence Award winners for 2005 will be published in the June and July issues of Customer Interaction Solutions magazine. About TMCäTechnology Marketing Corporation (TMC) publishes two print magazines: Customer Interaction Solutions, and Internet Telephony; five digital publications, SIP Magazine, Speech-World, WiFi Telephony Magazine, VoIP Developer, WiMAX Magazine; and the online publications TMCnet.com, Planet PDA Magazine, WiFi Revolution, Alternative Power and BiometriTech. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMC produces INTERNET TELEPHONY Conference & EXPO, The VoIP Developer Conference, Speech-World Conference, IP Contact Center Summit and The Global Call Center Outsourcing Summit. TMCnet.com publishes more than 25 topical online newsletters. For more information about TMC, visit its Web site at www.tmcnet.com. About Saratoga CRMSaratoga CRM Inc. is a global supplier of enterprise software solutions to the mid-to-large enterprise market. Saratoga’s wireless enterprise solutions and customer relationship management (CRM) software enable organizations to increase sales, marketing, and service effectiveness, ensure customer loyalty, and establish a sustainable competitive advantage. Founded in 1987 and privately held, Saratoga CRM serves over 800 corporate customers and more than 120,000 users worldwide, such as T. Rowe Price, Progressive, Goodyear, Kodak, Kimberly-Clark, and Konica Minolta. For more information, visit: www.saratogasystems.com. TMC Contact:
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