Apresta Announces “How-To” Webinar Series on Driving Successful Mobile Strategies

Online sessions for IT and business unit executives seeking to go beyond email on mobile devices

CAMPBELL , Calif. October 10, 2006 – Apresta, innovators in providing wireless access to enterprise data, today announced a series of Webinars that aim to educate participants on how to successfully mobilize business data, how to benchmark mobile initiatives and measure results.

With a track record of successful implementations for industries with complex sales and marketing organizations, as well as disparate back end systems, experts from Apresta will share their experience and provide participants with practical information on how they can develop the best mobile strategy in terms of defining ROI, launching pilots and successfully working with IT organizations.

A recent Aberdeen report * states that with global demands increasing, sales teams are required to have real-time mobile access to customer data. The report concludes that top performing companies view their mobile data strategy as a competitive advantage, leading an average increase in sales productivity of 78%. By sharing tactical insights and demonstrating the strategies that drive effective mobile deployments across many industries, the Webinars will provide valuable information for companies seeking to launch or enhance their own mobile data initiatives.

Webinar Schedule
Tuesday, October 17, 1:00 – 1:30 PM ET : Mobile Sales Successes: How Three Industry Leaders Are Measuring Return on Investment Tuesday, November 14, 1:00 – 1:30 PM ET : Building the Business Case for Mobilizing Sales Data through a Successful Pilot Program Tuesday, December 12, 1:00 – 1:30 PM ET : The Seven Pitfalls of Mobile Data Access Implementations

"Companies know they have to have a mobile initiative to stay competitive, but they often don't know how to take the next steps” said Rich Koch, Vice President of Marketing at Apresta. "The Webinar series will help put companies on the right path to building successful mobile data initiatives by learning how leading organizations have implemented quickly, cost effectively and most importantly -- without pain,” added Koch.

Registration
Sign up for Apresta's complimentary Webinar series by visiting the registration page at:

http://www.apresta.com/news_events/online_seminar.html

Apresta delivers a complete solution to mobilize your business processes. Apresta delivers real-time consolidated data from multiple backend systems in 3 easy steps: connect, organize and publish.

About Apresta

Silicon Valley-based Apresta™, the world leader in mobilizing business processes, creates advanced mobile solutions that deliver real-time, relevant information at the point of need. Apresta's end-to-end solution provides secure access to enterprise systems including ERP, CRM, SCM, financial systems, legacy and more, from handheld devices. Apresta uniquely organizes back-end data into powerful new mobile enterprise workflows, resulting in increased productivity and competitive advantage. Apresta is a division of Saratoga CRM, a global supplier of enterprise software solutions to the mid-large enterprise market. Apresta is on the Web at http://www.apresta.com

Contact:
Orly Mager
Saratoga CRM
(408) 558-9604
omager@saratogasystems.com

Catherine Bergstrom
Allison & Partners
(415) 277-4927
Catherine@allisonpr.com

* Mobile Sales Solutions Benchmark Report: How mobility grows revenues and customers through sales productivity , Aberdeen Group, August 2006.

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